How to Build Your Squidoo Business

There are many business opportunities that exist on the Internet today. Unfortunately only a few of these business opportunities are legitimate and offer a real way of making a steady income. One of these legitimate business opportunities is Squidoo. Squidoo offers anyone the ability to build simple, informational web pages without having any technical knowledge or skill. As long as the information does not violate Squidoo’s terms of services, you can create as many web pages as you like and build a nice, profitable business. Before you set out on your journey to create a Squidoo empire take a look at some of these steps that can help you establish a solid foundation for building your Squidoo business.

Step 1:

First if you’re not a member of Squidoo already you need to become one in order to start building your business. Head over to Squidoo website (see resource section) and register. If you want to earn from Squidoo remember that you must have a valid PayPal account. The only available payment option that Squidoo offers is PayPal; otherwise you can donate your earnings to charity.

Step 2:

Write. Write. Write.

The main part of any content business is writing quality information. To successfully grow and expand your Squidoo business you need to write and create informative web pages. Since Squidoo already gives you all the tools to build impressive web pages, all you have to do is create interesting and entertaining content for your readers. Individual web pages in Squidoo are known as lenses and in order for you to make any significant income you will need to create many of these. Your goal should be to create at least a few hundred lenses per year. This way you will have a solid foundation from which to expand and continue improving your Squidoo business.

Step 3:

Find and join affiliate programs. Although Squidoo lenses can generate income from visitors clicking on the ads that interest them, it is highly unlikely that you will be able to build a sustainable income from this. Squidoo has a very complex structure when it comes to sharing their ad revenue and only a few people are able to generate income solely from ad clicks. In order to earn a substantial income from ad clicks you need to have a very popular and highly trafficked page.

Therefore, the best way to generate steady income from Squidoo lenses is to promote various affiliate programs. Joining networks such as Commission Junction and Clickbank will give you access to thousands of products and services that you can potentially promote.

Step 4:

Create one or two lenses about each product and/or service. Your lenses should include an extensive review, important information about the product or service and the reason why the product or service should be purchased. Put your affiliate links in several locations throughout the page and remember to use different Squidoo modules to make your lenses stand out.

Step 5:

Promote your Squiodoo lenses.

After creating each lens spend 20-30minutes promoting each one. Use different social networks such as Facebook, Twitter, Digg, StumbleUpon, LensRoll and others to promote your lenses. Note that you can automatically link your Squidoo profile to Facebook and Twitter, and have these accounts automatically updated every time you create or update a lens.

Step 6:

Grow your business.

In order to generate a substantial income from Squidoo you should strive to create a few thousand lenses. By just creating 2 lenses a day you will be able to achieve your goal of a few thousand lenses within a couple of years.

Step 7:

Hire a freelance writer(s).

After you begin to generate a good amount of money from your Squidoo lenses consider hiring a freelance writer(s) to help you create lenses and increase your overall output. When you hire a writer, your income should increase significantly allowing you to hire even more writers to keep expanding your business.

Additionally, you can use some of the money from Squidoo to purchase already made lenses. There are many lens masters as well as separate businesses that specialize in creating quality lenses and then selling them.  Find good lenses and purchase them to add to your library. One benefit of Squidoo is that any lens can be easily transferred to another member.

Step 8:

Hire a marketing company.

Once your Squidoo income grows and you feel you have enough money to set aside for a marketing budge, hire a professional marketing company. Let the marketing company promote your lenses and bring in a lot of traffic to put your business on a higher level.

Step 9:

Operate and sustain your business.

Having a large library of Squidoo lenses will require an extensive amount of editorial work. Get your freelance writers and editors to periodically revisit each and every lens to add or modify content in order to freshen up the page and keep it relevant.

Tips:

Keep in mind that Squidoo offers a very easy way of putting together you web page. Most web page elements can be included fairly easy with a click of a button. Utilize various elements to make your page more professional and entertaining.

Do not try to over promote any one product or service. Creating a couple of different lenses for one product or service should be sufficient enough to start generating income.

Do not try to promote a very popular product or service that everyone else is promoting on the Internet. You need to focus and find products and/or services that have little competition.

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