How to Promote and Advertise Your Business using Facebook

With the enormous ability of the internet to connect people with each other, it is can also connect people with services they need.  The internet is an information highway that can be used to inform people about things they are curious about or need to know.  The information can help them improve their life and career and help them find services they need and want.  Below you will learn what to do to set up and utilize Facebook to promote your business....then you can learn: The Seven Things you Need to DO to effective Promote Your business ON Facebook.

Step 1: Set up a personal Facebook profile for yourself. Go to the Facebook website and sign up for free.  Create your personal page and include all the information you can about yourself.  High school, college, business and personal interests; add a picture for all to see. Make sure to include any other names people may know you by, for example your maiden name, if you are now married.

Step 2: Start to invite all of your personal friends to connect with you on Facebook.  You can search on Facebook to see how many of your friends are already there and send then a invitation to become your friend. Create picture albums of things you do.

Step 3: As you add friend connections to your Facebook page they can read what you put in your subject box to share with everyone.  As you read more and more of what other people share with their friends you will determine what you are comfortable sharing.

Step 4: Create a separate profile for your business.  Go to the Facebook home page. Below the green sign – in box, you will see “Create a Page” for a celebrity, band or business. Click this link.  You should be LOGGED out of your personal Facebook account when doing this. Continue on the right side under the Official Page, you will darken the radio button to create a page for a local business. You will get a drop down screen to choose the type of business. Insert the name of the business in the box for Page Name. You must check the box that you are the official representative of the business.  When you click on Create Official Page, you will be asked for the information that will link this business Facebook Account to your personal Facebook Account.  If you do not have a personal business account, you will be able to set one up.  Create the page with as much information about the business as you can.

Step 5:Ask your personal friends to become fans of your business page.  Ask them to share the information about your business Facebook page, with anyone they know who may be interested in any way with what you do.  The more people who become fans of your business Facebook page, the more people who may need to use your product or services at some time.

Step 6: Each day on your business page put something relevant to your industry.  It does not have to be an ‘advertisement’ for your services.  Most of the time, it should not be.  Use it to share information about things that may concern people who may have a need for what your company does.  Don't use it to 'sell' your product or service but to inform people about what you do, so when they need what you do, they can reach you.

Step 7: When you have special events happening, then you can let all of your friends through your personal Facebook page know, but also the fans of your business Facebook page.

Step 8: For example, if you were a restaurant owner you can highlight a different menu item each day. When you have a special you can also let everyone know that as well. Use photos as much as possible. People love to see, not just read about things they are interested in.  Create picture albums of events at the restaurant.  This is just one example of how to share information with people who may have a desire to visit your establishment.

Step 9: Join groups on Facebook so that as many people as possible can know about you and your business.

Step 10: Expect  to spend a little bit of time in the morning and evening on Facebook.  But it can be the most productive ‘soft advertising’ that you do.  It probably will not lead to business growth overnight, but once your Facebook profile is there and you are updating it once or twice a day, it is there all the time for people to see.  Unlike a newspaper or magazine ad or coupon that you may mail out, that may end up in the wastepaper basket after being read.  It could be the best investment of time you make to promote your business.

Comments (9)

paul said:

	... These are some solid tips for promoting your business with Facebook. 5*
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April 26, 2010
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donata said:

	... Your article has inspired me. You mentioned that we should create a separate profile for our business. This is a good way to bring more attention to one's business. Thanks for the great tips. 5*****
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April 26, 2010
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Carl Benjamin said:

	... Any successful business has to do these things.
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April 26, 2010
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Kaseys View said:

	... Good tips, we can all use a little more help with promotion.
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April 26, 2010
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Sunflowergiraffe said:

	... Thanks for the great ideas!!
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May 02, 2010
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Ann Yo said:

	... These are indeed effective business tips, thanks. 5* plus recommendation!
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May 03, 2010
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Tom said:

	... Good stuff. I will for sure follow this advice.
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July 10, 2010
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djeff37 said:

	... very good article with some great tips on advertising your business with Facebook. 5*
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January 05, 2011
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Lets09 said:

	... Very good information. I have no idea that there is something like that in Facebook. Thanks for the tips I would love to try that.
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April 19, 2012
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