|Written by Bill Hanks|
High Schools and Colleges are not the only places that have yearbooks. A yearbook can be a great tool for your business. You can use it to sum up your successes from the previous year and motivate both customers and employees at the present time. This article takes a look at planning and implementation of a yearbook.
Most yearbooks come in a kit. You take your pictures and line up your phrases and stories with the pictures. Once the packet is complete, you send it in to the company and they publish your yearbook. Yearbooks can be rather expensive to do. However, there are ways to add them and cut down on the expense of production. You can factor the expense into your marketing or sales accounts. After all you are considering it as a tool. You can have advertisements from local businesses placed inside the book to help cover the costs. You can also sell copies to your employees. So there are ways to get around the costs.
Here is a list of some things to keep in mind when producing a business yearbook. You want to show off your business, products, management, and especially your employees. Once, I was in an office and viewed a yearbook that only had upper management pictures in it. I kept seeing the same individuals over and over. Keep in mind that a yearbook is an overview of your entire business.
Select a committee of individuals to work on it. You need a good editor, photographer, add salesman and marketing individual.
Select an attractive cover. You want one that stands out from other books. Divide your book into chapters that deal with products, customers, management, support personnel, your building and employees. If you have any charities or fund drives that you support, highlight them as well. Do the same with any social functions. Cover everyone from the President to the janitor of the business. Once all the work is done, get to the publisher. Don't let it sit around the office and get ruined.
When the book comes back, put it to use. Employees that travel for business reasons, carry a copy with them. Place them in your lobby, break area and even restrooms. Set them on the desks of upper management. Do not put them on book shelves. They will be forgotten there. If you are in sales, have those individuals carry a copy with them. Get copies out to your employees. It will build pride in them and your business.
A yearbook can be a great tool for your business. Use it for maximum exposure.