How to Use Twitter for Business

Intro: Twitter is becoming an overnight sensation and it is time for businesses to take advantage of this tremendous growth.

Step 1: Start a business account. Make sure your Twitter account is www.twitter.com/yourbusiness

Step 2: Use the Twitter Search feature to see if anyone is talking about you, your company, or your competitors. This is great insight into your customers or potential customers.

Step 3: Create a profile which describes your business and try to create a custom background which displays your logo.

Step 4: Find friends, family members, partner companies, and customers on Twitter and start following them. Hopefully, in return, they will follow you. If they follow you, they will see your “tweets” or posted messages. You can post messages with interesting facts about your company and community. You can also share links to good news articles about your company.

Step 5: Don’t always focus on talking about you and your company. Your followers will be annoyed and will stop paying attention to your posts.

Step 6: Use your business Twitter page to promote employees from the company or share fun stories about your employees.

Step 7: Build a community of loyal followers who will stick with buying products or services from your company.

Tips: Using Twitter for business can be done in many ways; be creative!

Lay out a Twitter strategy.

Twitter helps you gather opinions.

Forming a loyal community around your company will be great for present and future business.

Be patient: 25% of the United States still has no idea of what Twitter is.

Warnings: If you use Twitter for your business while on the job, it may appear to your employees that you aren’t doing much work.

Twitter could just be a channel for customer complaints.

Twitter may consume you from doing other work.

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